Ask most competitive-intelligence tools "how am I doing against Acme?" and they'll tell you plenty — Acme's latest pricing move, their newest feature, what their reviews say. Ask the question that actually keeps a sales leader up at night — "which of my open deals is Acme about to take?" — and the tools go quiet. They're organized around competitors. Deals are won and lost around accounts.
Account Intelligence closes that gap. Every account in your book gets its own competitive view, and a single number the deal owner can act on: a competitive-risk score.
What the score actually measures
The risk score isn't a black box. It weighs the signals that genuinely predict a competitive threat to an account — and it shows its work:
- Which competitors are in play on the account, and how recently they surfaced.
- Competitor mentions pulled from your own call recordings.
- Competitor moves — a pricing change, a shipped feature — that land while a deal is live.
- How the account compares to past wins and losses against the same competitor.
You tune the weights to match how your team actually thinks about risk, and every account shows its drivers in plain language — so a rep sees not just a 72, but why it's a 72.
The score is only useful if it moves
A risk score buried in a dashboard nobody opens is trivia. So the score travels: it sits on the account list, on the account page, and on your dashboard — and when a competitor makes a move that pushes an account into the danger zone, the deal owner is notified in-app and in Slack. Not next quarter, in a report. The moment it happens.
The point isn't to know your accounts are at risk. It's to do something about it while the deal is still yours to win.
Triage without the tagging
On top of the score, every account is automatically tagged with its competitive posture and a short rationale, using tiers and rules your admins define. So the whole book is triaged — the accounts that need attention, the ones that are safe — without an analyst hand-tagging a spreadsheet. And the whole competitive picture is written straight into the AI account brief, ready to export for the next call or QBR.
It's the difference between competitive intelligence you read and competitive intelligence that shows up where the deal is.
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