Turn Every Signal Into Competitive Intelligence.
AI monitors your competitors, drafts the battlecards, and puts the right play in front of the right rep, so your CI team spends time on strategy, not curation. Run it inside your own walls.
Self-hostable · Your data never leaves your perimeter · Bring your own AI model — or run it on-box
The connected competitive intelligence platform
Infinite capabilities. One connected signal.
Detect what changes, understand what it means, equip the field, and prove it worked, all from the same intelligence.
Competitor Radar
Find competitors you haven't named, verified by evidence.
CI tools were supposed to save time. Most just move the pile.
Crayon and Klue flood you with signal, then quietly assume you'll staff a full-time analyst to sort it. Reviewers say it plainly — “highly manual daily curation,” “the same story syndicated across sources … clutters the feed.” PrismCI inverts that: the AI does the reading, ranking, and drafting, and hands your team decisions instead of a to-do list.
analyst time the incumbents assume you'll spend curating feeds
“too much noise” — the most-repeated gripe about both leaders
vs. a stack of point tools bolted together
sources: G2 · Capterra · TrustRadius reviewer quotes, 2025–2026
Turn the signal into the win
A signal feed hands your team a pile of links. PrismCI carries the same signal all the way to a rep, a deal, and a measured result, with an audit trail you can defend.
- 1Scored
The same change is scored high-impact and explained.
- 2Matched
It maps to open deals that face that competitor.
- 3Governed
The battlecard is versioned and the owner reviews it.
- 4Delivered
The right play reaches the deal team in Slack.
- 5Measured
Win rate against that rival is tracked and reported.
Same competitor move. Same team. One version dies in an inbox. The other changes the deal.
See it in actionAsk a question. Get a cited answer.
Your reps and analysts ask in plain language. PrismCI answers from your own knowledge base, cites the source for every claim, and suggests the next question. It can even run on-box.
one thread · AI-suggested follow-ups · keep asking in context
Put AI on the busywork. Give the hours back to strategy.
PrismCI's AI reads, ranks, drafts, and answers — automating the work that used to require a full-time analyst. Your team reviews and decides, instead of collecting and collating.
Monitors continuously
Tracks competitor sites, pricing, news, reviews, filings, and hiring — with AI importance-scoring so only what matters surfaces.
Surfaces what moved
One relevance-ranked feed across every source, de-noised so real product, pricing, and positioning shifts rise to the top — and pushed to the people who need them.
Drafts battlecards
Generates and refreshes positioning, SWOT, and talk tracks — then suggests updates when the landscape shifts.
Answers, with citations
Ask CI retrieves from your knowledge base and returns a sourced answer — not a feed to sift through.
Responds to RFPs
Maps questionnaires to your answer library, drafts responses with confidence scores, and exports back to the original file.
Writes the briefs
Account and deal briefs summarize the competitive picture for a specific opportunity, straight from your CRM context.
Runs win-loss interviews
Voice-first AI interviews scale across the pipeline; themes and win-rates roll up to managers automatically.
Runs AI on-box
Ask CI can search and retrieve entirely on your own hardware — no external AI calls, no per-query cost, and your questions never leave your network.
the result
Less curation. Fewer tools. A CI function that scales with AI instead of headcount — and answers you can trust because every one cites its sources.
Built to fit how your team works — not the other way around.
Crayon and Klue ship an opinionated workflow and expect you to adapt. PrismCI is configurable to the core: choose your models, shape your own analyses, decide what's automated and what stays human, and deploy where you want.
Bring your own AI — or run it on-box
Run on OpenAI, Anthropic (Claude), or OpenRouter and switch providers per feature — or run search and retrieval entirely on your own hardware, with no external AI calls at all.
Self-host or hosted
Run the whole platform inside your own perimeter, or let us host it. Your call — not a vendor mandate.
Automate to taste
Kill switches, budgets, redaction, and human-in-the-loop approvals let you dial AI up or down per workflow.
Shape your own intel
Custom analyses, templates, personal drag-and-drop dashboards, and capability-level roles — configured to your program, not a fixed mold.
CI, your way — not theirs.
Crayon and Klue decide how competitive intelligence should be done. PrismCI lets your team decide — and adapts to the program you already run.
One platform. Every competitive answer.
Click through the workspace — the same knowledge base powers all of it.
one thread · AI-suggested follow-ups · keep asking in context
The whole competitive-to-revenue workflow, in one place.
Everything from monitoring to enablement — including capabilities Crayon and Klue simply don't ship.
Monitoring & Profiles
Web diffs, news, social, reviews, EDGAR filings, and AWS Marketplace pricing — in rich competitor profiles.
learn more →Intelligence Feed
One relevance-ranked stream across every source — de-noised, so real moves rise and busywork sinks. It pushes intel to you, not the other way around.
learn more →only hereAccount Intelligence
Competitor signal turned into a per-account view — with a tunable competitive-risk score and the right battlecard for the deal owner.
learn more →only hereCompetitive Graph
Your competitors, their moves, and the deals in play — as an interactive graph you can read at a glance.
learn more →only hereComparison Scorecard
Score yourself against the field across the dimensions that win deals — from live intelligence, with the evidence behind every rating.
learn more →Ask CI Assistant
A cited assistant that answers competitive questions — and can run entirely on your own hardware.
learn more →MCP for AI Assistants
Serve battlecards, talk tracks, news, and cited answers to the AI assistant your team already uses — governed by a scoped key.
learn more →Battlecards
AI-drafted, always-current battlecards with a refresh queue and templates.
learn more →Win-Loss
Voice-first interviews, manager dashboards, and CRM attribution — built in.
learn more →only hereRFP Assistant
Answer RFPs and security questionnaires from a reusable, cited answer library.
learn more →only hereCustomer References
Match live deals to the right references and run the request workflow.
learn more →only hereSales Simulator
Objection drills and competitive war-games with scoring and certifications.
learn more →only herePartner Portal
A branded portal that arms resellers with watermarked battlecard editions and playbooks — governed and measured.
learn more →Customizable Dashboard
Drag-and-drop widgets — risk, health, refresh, AI spend — so everyone builds the view that fits their job.
learn more →Analytics & Reporting
System-wide and per-component reporting — adoption, win-rate impact, and per-feature AI cost tracking.
learn more →only hereSEO & AI Visibility
Native search and AI-answer visibility — rank tracking, audits, and how you show up in AI assistants, wired into the feed and Ask CI.
learn more →only herePR Studio
Turn competitive intel into fact-checked, on-message PR — angles, drafts, and crisis statements, grounded in your own proof.
learn more →only herePredictive Signals
See what a competitor is about to do — code, community, ad, and tech-stack signals, a weekly AI briefing, and a 90-day forecast.
learn more →Battlecard Versions
Draft, then publish. Numbered versions with exact change lists, side-by-side compare, and restore — so the field only sees what you meant to ship.
learn more →Competitor Radar
Find the competitors you haven't named yet. Candidates start in your own deals and calls, then every one is verified against its own website and scored by rules — not AI opinion.
learn more →Market Map
Every company Competitor Radar found, laid out by category with logos and details, your tracked competitors marked, and funding, launches and acquisitions by quarter.
learn more →only hereCompetitor ThreatScope
A living map of which competitors are hurting your deals and which are gaining momentum — 18 measures, each linked to its evidence.
learn more →Your Workspace
Four layouts you choose per person, ⌘K search, an admin area with Find a setting, and a Home that catches you up.
learn more →Messaging Analysis
Score your website's story against your top three competitors, see when theirs shifted and what it did to your win rate, and get page-by-page edits with a 3, 6 and 12-month plan.
learn more →only hereCI Program
Close the loop from every deal: a cited win/loss reason, owned recommendations, ranked product gaps, points of view, and a risk register.
learn more →only hereCompete Playbooks
A play for every sales stage, delivered in Slack — plus proof of which plays win, and rep certification built on them.
learn more →only hereField Guidance
Turn what reps hear into approved battlecard guidance — one command, weekly one-tap questions, and patterns drafted for you.
learn more →only here = not offered by Crayon or Klue
PrismCI
From Signal to Strategy to Win.
Your competitive landscape, as a living graph.
Competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow a line from a rival to what they just did, and spot the pattern before it costs you a deal.
The activity timeline, as a graph.
Competitors down the side, time across the top. Each bucket shows exactly what moved — colored by type, flagged for impact, with a density sparkline so the busy weeks jump out. Click a competitor to focus on just their web of activity; click any event to jump to the story behind it.
Explore the Competitive GraphIllustrative view — fictional competitors and data.
PrismCI isn't a CI tool. It's a revenue system.
Most CI tools stop at the insight. PrismCI carries it all the way to the deal — connecting competitive signal, customer intent, and the rep in the moment they need it.
Revenue, not just intel
Every signal ends in a deal outcome — battlecards that close, RFPs answered in hours, references matched to live deals, win-loss that lifts your win rate. Competitive intelligence that shows up in the number.
Intent, not just activity
Buyer-intent and per-account competitive risk fold into one view, so you see which accounts are heating up — and where a competitor is circling a live deal — before revenue is on the line.
The rep, not just the analyst
Account briefs, deal-context battlecards, and cited answers reach the rep in Slack and the CRM. The competitive picture arrives where the selling actually happens — not in a report no one opens.
Monitoring platforms watch. Battlecard tools coach. Market-intel feeds aggregate. PrismCI does all three — and ties every bit of it to the deal.
More that sets PrismCI apart.
Beyond the headline pillars, PrismCI carries capabilities that most CI tools either bolt on or skip entirely.
Voice-first, everywhere
Whisper speech-to-text powers win-loss interviews, spoken simulator drills, and voice input to Ask CI — capture intel by talking, not typing.
Financial & pricing intel
SEC EDGAR filings, IR-page signals, and AWS Marketplace pricing — including private-offer detection — surfaced right in competitor profiles.
Customer-reference matching
Semantically match live deals to the right references and run the request workflow, with a coverage dashboard that shows where your bench is thin.
MCP-ready for enterprise AI
Serve your governed intel to enterprise AI assistants — Copilot, ChatGPT, Claude — through a Model Context Protocol server you control.
Anomaly detection
Automatic alerts when competitor signals shift — classified by type and severity — so a meaningful move never slips past your team.
Audit-on-change
Every admin setting change is logged — who changed what, when — so you can reconstruct exactly what happened after any incident.
Your competitive and deal data never leaves your walls.
PrismCI is the only platform in the category you can run single-tenant, inside your own infrastructure — with enterprise-grade security on by default. For security-first and regulated teams, that's not a nice-to-have. It's the requirement.
Self-hosted, single-tenant
Deploy as a Docker appliance in your own cloud or datacenter.
Encrypted at rest
Column-level AES-256 with a managed KEK/DEK key lifecycle.
Fine-grained RBAC
150+ capabilities across 5 roles — gate every action precisely.
Audit & compliance
Full audit trail, GDPR data-subject workflows, configurable retention.
SSO
Okta / OIDC single sign-on with JIT provisioning.
Your AI, your rules
Choose the model; redact, budget, and audit every AI call.
Run AI on-box
Search and retrieval can run entirely on your own hardware — no external AI calls, so even your questions stay in your network.
One modest server
The whole platform runs as containers on a single Linux VM — no cluster to stand up, no data plane you don't control.
PrismCI vs. Crayon vs. Klue
The incumbents are strong SaaS point tools for the CI team. PrismCI is an all-in-one platform for the whole revenue org — that you can own.
| Crayon | Klue | PrismCI | |
|---|---|---|---|
| Self-host / own your data | — | — | Yes |
| Run AI retrieval on-box (no external calls) | — | — | Yes |
| Unified, de-noised intelligence feed | partner | partner | Yes |
| Per-account competitive-risk scoring | — | — | Yes |
| Interactive competitive graph | — | — | Yes |
| Branded partner / channel portal | — | — | Yes |
| Native SEO & AI-search visibility | — | — | Yes |
| Competitive PR studio | — | — | Yes |
| Predictive / forward-looking signals | — | — | Yes |
| Governed MCP for AI assistants | partner | partner | Yes |
| RFP & questionnaire automation | — | — | Yes |
| Customer-reference matching | — | — | Yes |
| Sales simulator & drills | — | — | Yes |
| Choose your AI model | — | — | Yes |
| AI cost transparency | — | — | Yes |
| Native voice win-loss | partner | Yes | Yes |
| Battlecards | Yes | Yes | Yes |
| Automated monitoring | Yes | Yes | Yes |
Based on public sources, 2025–2026. See the full competitive analysis for detail and citations.
Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.
PrismCI — Where Competitive Intelligence Connects.