Understand why you win and lose — at the scale of your pipeline.
Voice-first, AI-run win-loss interviews across every deal — not a premium services line or a separate vendor. Themes, win-rates, and competitive patterns roll up to managers automatically.
Inside Win-Loss
Voice-first interviews
AI conducts short spoken interviews with reps and buyers — real conversations, not a form to fill out — captured and transcribed automatically.
Talking beats typing
Built-in speech-to-text turns the spoken conversation into structured, searchable insight, so you get the candor and nuance a survey never captures — and reps talk instead of writing up a form.
Configurable question sets
Run the questions your program needs, with custom fields — not a fixed template.
Manager dashboards
Win-rate trends and recurring competitive themes surface without manual tagging.
CRM attribution
Link outcomes to Salesforce or HubSpot deals so win-loss ties to real revenue.
The numbers at a glance
A stat band on top shows completed interviews with the won and lost split, win rate in interviewed deals against the previous 90 days, response rate, and the top loss reason. Below it, "Why we win" and "Why we lose" reason bars, a card per competitor and the latest debriefs.
How the AI carries the load
The AI runs the interview and does the write-up, so the program scales without a research team.
Interviews
Conducts the conversation and captures the audio, hands-free.
Transcribes & structures
Turns speech into tagged, searchable insight.
Summarizes themes
Rolls individual deals up into win/loss patterns by competitor.
why it's different
Klue's win-loss suite is strong but is a premium line built on acquisitions; Crayon has no native win-loss and relies on partners. PrismCI includes voice-first win-loss in the platform.
Explore the rest of PrismCI
Intelligence Feed
Page changes, news, pricing, social, jobs, reviews, filings, and buyer intent — all in a single relevance-ranked stream, de-noised so the moves that matter rise to the top. And instead of waiting for you to check it, the feed pushes intel where it needs to go.
learn more →Account Intelligence
Every account gets its own competitive view — who's in play, how they're moving, which battlecard and talk track to reach for, and a competitive-risk score you can act on. The intel finally reaches the people who own the relationship.
learn more →Competitive Graph
Your competitors, their moves, and the deals in play — laid out as an interactive graph you can actually read. Follow the line from a competitor to what they just did, zoom from the whole market to a single account, and spot the pattern before it costs you a deal.
learn more →Put PrismCI to work on your competitive landscape.
Book a walkthrough and we'll show you the AI automation, the flexibility, and the self-hosted deployment — on a competitor set that matters to you.
PrismCI — See More. Know More. Win More.